Men's Warehouse

Men's Warehouse

Identity / Print

Identity 2

Summer 2016

Thomas McNulty

Men's Warehouse is known for their quality, personalized suits for all of their customers. Their professional tailors are there to suit everyone with the finest materials and equipment available.

As founder, George Zimmer, would say "You're going to like the way you look. I guarantee it."


The identity is designed to cater to a wide audience, from the average Millennial to the retired Baby Boomer. A suit is not the only thing that makes someone look good, but the accessories as well. Dressing up has no age minimum in today's society, liking the way you look doesn't have to either.

A custom monogram is created to visualize the past and present of Men's Warehouse. The identity consists of a serif wrapped within a thread of fabric. The design promotes the philosophy of their custom tailored suits to fit each of their customers perfectly.